Digital Store Transformation with Vusion ESL, Implemented by IBEX Solutions (Egypt)
The Challenge
Sharaf DG operates in a highly competitive retail environment where pricing accuracy, speed of execution, and in-store execution directly impact customer trust and sales performance. Managing thousands of SKUs across multiple product categories using paper shelf labels created operational strain, exposed stores to pricing discrepancies, and limited the ability to respond quickly to promotions and frequent price changes.
Sharaf DG was looking for a future-ready solution that could:
1- Ensure real-time price accuracy at shelf level
2- Reduce manual workload on store teams
3- Accelerate promotion execution
4- Lay the groundwork for smarter, connected store operations
The Solution
Sharaf DG partnered with IBEX Solutions, the local Business Partner of Vusion in Egypt, to deploy Vusion Electronic Shelf Labels (ESL) across all stores.
IBEX Solutions led the project end-to-end, including:
1- Store assessment and ESL deployment design
2- Supply and installation of Vusion ESL hardware and infrastructure
3- Integration with Sharaf DG’s pricing and merchandising systems
4- Staff training and go-live support
5- Post-implementation technical support and system optimization
With IBEX Solutions’ local presence and experience in retail automation and in-store technologies, the project was delivered smoothly with minimal disruption to store operations.
The Results
Following implementation, Sharaf DG realized clear operational and business benefits:
1- Real-time, accurate pricing at the shelf
Prices and promotions are updated centrally and reflected instantly on shelves, eliminating
mismatches between shelf and POS pricing.
2- Reduced operational workload
Store staff no longer spend long hours printing and replacing paper labels, freeing up time for
customer service and sales activities.
3- Faster and more consistent promotion execution
Promotions can be launched, updated, or rolled back across stores within minutes, improving
campaign agility and compliance.
4- Improved customer experience and trust
Clear, accurate digital pricing reduces friction at checkout and builds customer confidence.
5- Reliable local support
IBEX Solutions provides on-ground technical support, maintenance, and system enhancements.
ensuring high system availability and rapid issue resolution.
Business Impact
The ESL rollout contributed to Sharaf DG’s digital transformation objectives by improving operational
efficiency, reducing pricing errors, and increasing store execution quality. The partnership with IBEX Solutions ensured that the solution was not only deployed successfully but also supported as a long-term operational platform rather than a one-time technology project.
Why IBEX Solutions
IBEX Solutions brought strong local market knowledge, hands-on experience in retail technology deployments, and a structured project delivery approach. Their role extended beyond implementation to include continuous support, training, and optimization, helping Sharaf DG maximize the value of the Vusion ESL investment.
Conclusion
By selecting Vusion ESL implemented by IBEX Solutions in Egypt, Sharaf DG strengthened its in-store
operations, improved pricing accuracy, and laid a scalable foundation for future smart store initiatives. The project demonstrates how the right combination of global technology and strong local implementation expertise can deliver tangible retail transformation.
